media blog 1 Mr Halsey

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October 29, 2017

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Score advert and wider reading

Score hair cream advert Score hair cream advert: CSP context The Score hair cream advert is an historical artefact from 1967. It should be examined by considering its historical, social and cultural contexts, particularly as it relates to gender roles, sexuality and the historical context of advertising techniques. Context: 1967 can be seen as a period of change in the UK with legislation on (and changing attitudes to) the role of women – and men – in society. Produced in the year of decriminalisation of homosexuality and three years before the 1970 Equal Pay Act, the representation of gender could be read as signalling more anxiety than might first appear. The reference to colonialist values can also be linked to social and cultural contexts of the ending of Empire. 1) The advert was produced in 1967. The historical context is important because 1967 could be seen as a period of change in the UK with legislation on the role of women - and men - in society. It was produced

Teen Vogue- background and textual analysis

Read this Guardian feature from 2017 on Teen Vogue and answer the following questions. 1) What was the article that announced Teen Vogue as a more serious, political website – with 1.3 million hits and counting? 25-year-old Lauren Duca, a Teen Vogue contributing editor and award-winning writer for the likes of Vice and the New Yorker published an excellent piece regarding Donald Trump gaslighting America. She wrote “To gaslight is to psychologically manipulate a person to the point where they question their own sanity, and that’s precisely what Trump is doing to this country,” She also gave readers excellent advice, stating “Refuse to accept information simply because it is fed to you, and don’t be afraid to ask questions.” 39-year-old meditation coach, Charlie Knoles, stated: “I now go to Teen Vogue for serious journalism.” after this incredible breakthrough. 2) When was the original Teen Vogue magazine launched and what was its original content? Teen Vogue w

Mens health csp analysis

1) Write a one-paragraph summary of your notes for each key concept from the booklet: Media Language (e.g. conventions, narrative, genre etc.) Some of the conventions of the magazine such as the colour scheme, layout, and typography are chosen carefully and deliberately to reflect the ideologies and hegemonic views of the magazine regarding masculinity. For example, the sharp, bold typography and font reflects the tough, 'unbreakable' traits in which MH expect in masculinity today. Narrative wise, the main message MH is trying to portray is that the amount of money and sex a man receives will determine his overall success in life. Applying Propp's character theory, we could argue that MH appears to be the 'hero' or 'donor' which assists the reader (princess) on the quest of building a more masculine body. Similarly, we can apply Jonah Sac's theory that in advertising, the company (in this case, MH) always suggest that there is something wrong with the

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media blog 1 Mr Halsey

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Context

Media consumption

Film poaster analysis

Genre

Narrative

Learner response

RBK task

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