Front Cover
1) The typefaces on the front cover suggests to an Oh Comely audience that they value design as part of their identity.This is because they have used San-serif typography for the cover lines and they have used a handwritten style font for the masthead, which reflects a feeling of home, therefore creates a sense of belonging.
2) The words under the title suggests that the potential audience for Oh Comely are women who are interested in niche articles. Therefore, the audience is most likely to be a middle class, graduate (ABC1) demographic, as they are more likely to understand topics like that. They subvert the conventions of a mainstream magazine.
3) The cover lines use narrative to create enigma as they give liminal information which leaves the audience in a mystery.Therefore, they are more likely to read the magazine. Also, the cover lines reflect the kind of content that Oh Comely provide, inspiring content.
4) Oh Comely have used a power central image to engage with the audience. The use of the models direct mode of addresses effective because audiences are able to have a personal relationship with the model. The fact that they have used a normal person rather than a celebrity is significant because audiences are able to realise that Oh Comely value themselves as a home-feel magazine, something which usual people will find relatable. Additionally, they have used an outdoors setting, which reflects the Explorers group (psychographics). Additionally, the model in the picture is wearing quite sophisticated and classy clothing which could reflect the target audience of Oh Comely, middle class graduates who are at the average age of 27. However, the model also subverts traditional traits of femininity compared to mainstream magazines like Vogue and Elle, the model has short hair which gives a feel of masculinity. This implies that Oh Comely could be reflecting issues such as gender fluidity.
5) The representation of gender that can be found on the cover is difficult to say. This is because it is neither feminine nor masculine. It is in the space between that. This is because the model does have feminine traits such as her clothing and jewellery, however other characteristics such as her hair may make her look more masculine.
Feature: Speaking Out
1) The headline and standfirst of Oh Comely's feminist perspective suggests that they encouraging female empowerment. This is because they are inspiring young women to stand up for themselves and make a change. Their voices should be heard.
2) The interviewees in this feature suggest about that the values and ideologies that underpin this magazine are abou change. This is because they have used people of several ethnic minorities which reflects the niche nature of Oh Comely. This links to the Uses and Gratifications theory 1974 of personal relationships/identity, they get to engage with minority groups.
3) I believe that the page design for this feature breaks the typical conventions. This is because they have made a minimal aesthetic, which suggests that they value design as part of their identity. Also, by giving each women a page of her own reflects that they give everyone a voice.
4) Specific aspects of this feature that subverts the stereotypical representation of women in the media are:
5) The photography offers a fresh or unusual perspective on women because unlike other magazines such as Vogue or ELLE, they haven't airbrushed the pictures. Therefore, Oh Comely reflects how natural is beautiful.
Feature: More than gender
1) This feature offers a fresh perspective on gender and identity because they use a personal story to engage with an audience. Therefore, makes the issue of gender fluidity seem normal.
2) The significance of the writer and photographer is that they both use an artistic technique. The writer is quite poetic and the pictures are taken very carefully. This fits with the Oh Comely brand because its suggests how they value design as part of their identity.
3) The style of photography used in this feature is quite deliberate as it reflects the change of a person. Showing Ash as her brother and her sister. Indicates the transition.
4) The representations of the trans lifestyle can be found in this feature is that the change isn't easy, but they can overcome it and with the support of family they can feel accepted.
5) The biographical information at the end of the article is significant because it reflects the niche aesthetics of the magazine. By giving biological information gives the audience a sense of identity.
1) The typefaces on the front cover suggests to an Oh Comely audience that they value design as part of their identity.This is because they have used San-serif typography for the cover lines and they have used a handwritten style font for the masthead, which reflects a feeling of home, therefore creates a sense of belonging.
2) The words under the title suggests that the potential audience for Oh Comely are women who are interested in niche articles. Therefore, the audience is most likely to be a middle class, graduate (ABC1) demographic, as they are more likely to understand topics like that. They subvert the conventions of a mainstream magazine.
3) The cover lines use narrative to create enigma as they give liminal information which leaves the audience in a mystery.Therefore, they are more likely to read the magazine. Also, the cover lines reflect the kind of content that Oh Comely provide, inspiring content.
4) Oh Comely have used a power central image to engage with the audience. The use of the models direct mode of addresses effective because audiences are able to have a personal relationship with the model. The fact that they have used a normal person rather than a celebrity is significant because audiences are able to realise that Oh Comely value themselves as a home-feel magazine, something which usual people will find relatable. Additionally, they have used an outdoors setting, which reflects the Explorers group (psychographics). Additionally, the model in the picture is wearing quite sophisticated and classy clothing which could reflect the target audience of Oh Comely, middle class graduates who are at the average age of 27. However, the model also subverts traditional traits of femininity compared to mainstream magazines like Vogue and Elle, the model has short hair which gives a feel of masculinity. This implies that Oh Comely could be reflecting issues such as gender fluidity.
5) The representation of gender that can be found on the cover is difficult to say. This is because it is neither feminine nor masculine. It is in the space between that. This is because the model does have feminine traits such as her clothing and jewellery, however other characteristics such as her hair may make her look more masculine.
Feature: Speaking Out
1) The headline and standfirst of Oh Comely's feminist perspective suggests that they encouraging female empowerment. This is because they are inspiring young women to stand up for themselves and make a change. Their voices should be heard.
2) The interviewees in this feature suggest about that the values and ideologies that underpin this magazine are abou change. This is because they have used people of several ethnic minorities which reflects the niche nature of Oh Comely. This links to the Uses and Gratifications theory 1974 of personal relationships/identity, they get to engage with minority groups.
3) I believe that the page design for this feature breaks the typical conventions. This is because they have made a minimal aesthetic, which suggests that they value design as part of their identity. Also, by giving each women a page of her own reflects that they give everyone a voice.
4) Specific aspects of this feature that subverts the stereotypical representation of women in the media are:
- The fact that they use normal people rather than celebrities- this is significant as it makes it more relatable to audiences.
- The type of issues they discuss- Oh Comely comes from a more feminine approach because they discuss issues such as women's rights etc. Whereas a more mainstream magazine discusses thing about fashion and gossip etc.
- The use of ethnic minorities compared to white females.
5) The photography offers a fresh or unusual perspective on women because unlike other magazines such as Vogue or ELLE, they haven't airbrushed the pictures. Therefore, Oh Comely reflects how natural is beautiful.
Feature: More than gender
1) This feature offers a fresh perspective on gender and identity because they use a personal story to engage with an audience. Therefore, makes the issue of gender fluidity seem normal.
2) The significance of the writer and photographer is that they both use an artistic technique. The writer is quite poetic and the pictures are taken very carefully. This fits with the Oh Comely brand because its suggests how they value design as part of their identity.
3) The style of photography used in this feature is quite deliberate as it reflects the change of a person. Showing Ash as her brother and her sister. Indicates the transition.
4) The representations of the trans lifestyle can be found in this feature is that the change isn't easy, but they can overcome it and with the support of family they can feel accepted.
5) The biographical information at the end of the article is significant because it reflects the niche aesthetics of the magazine. By giving biological information gives the audience a sense of identity.
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