2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. Identify ONE point you could have added for the first three questions in Section A:
Q1 additional point/theory:
• Binary opposition: cover image creates classic binary opposition of good and evil, hero and villain etc.
Q2 additional point/theory/CSP reference:
Bell boy characters reflects change in culture and society – traditionally masculine role/appearance but ends advert in purple jacket putting on mascara.
Q3 additional point/theory/CSP reference:
Genre theory – Buckingham & dynamics of genre; Neale ‘similarity and difference’. Billie Jean hugely influential in the pop music video genre.
3) Section B requires you to write extended essays with 35 minutes and 5-7 well-developed paragraphs per question (excluding introduction and conclusion). Count the number of paragraphs you wrote for each question in Section B excluding your introduction/conclusion:
4) Question 6 (TV industry) was arguably the hardest question on the exam. Write a new paragraph that answers the question referring to either Capital or Deutschland 83 and the global TV industry. Use the indicative content in the mark scheme to help you.
Capital production company Kudos have sold many of their shows to international markets; it was distributed by Fremantle Media, an international distributor that is part of the RTL group conglomerate (Bertelsmann). TV networks and streaming services are increasingly creating content that can work in multiple markets- for example, Netflix and Amazon Prime. This reflects on how the overall global nature of the TV industry has changed; we now live on a "binge-watch" society where content is available for us to watch in bulk at anytime.
5) Question 7 was a synoptic question that rewarded your ability to cover all four key concepts of Media. Write a new paragraph for this essay using the indicative content in the mark scheme to help you.
Magazine offers a range of audience pleasures: Uses and Gratifications (Blumler and Katz) personal identity and surveillance. Readers see their lives and ambitions reflected on the pages and are provided with solutions and workouts to achieve their goals. Articles demonstrate Men’s Health is willing to move with the times – mental health feature; ‘Marathon Man’ feature focuses on older men maintaining active lifestyle. Editor’s Letter is strange mix between highly educated and highbrow (Greek myths; sophisticated language) and traditional masculine goals.
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