media blog 1 Mr Halsey

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October 29, 2017

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Score advert and wider reading

Score hair cream advert Score hair cream advert: CSP context The Score hair cream advert is an historical artefact from 1967. It should be examined by considering its historical, social and cultural contexts, particularly as it relates to gender roles, sexuality and the historical context of advertising techniques. Context: 1967 can be seen as a period of change in the UK with legislation on (and changing attitudes to) the role of women – and men – in society. Produced in the year of decriminalisation of homosexuality and three years before the 1970 Equal Pay Act, the representation of gender could be read as signalling more anxiety than might first appear. The reference to colonialist values can also be linked to social and cultural contexts of the ending of Empire. 1) The advert was produced in 1967. The historical context is important because 1967 could be seen as a period of change in the UK with legislation on the role of women - and men - in society. It was...

Rbk task

Denotation This advert is 50-Cent staring down the camera, looking intimidating. Also, there is a quotation of his on the right, as well as, the words “I am what I am.” In addition, underneath that there are fingerprints. Connotation The musician staring down the camera could make the audience feel intimidated as he is perhaps trying to portray a difficult upbringing, which I reinforced by the opaque, white text “I am what I Am.” This suggests that he knows that he has had a tough childhood and believes that is what has moulded him into what he is today. Furthermore, the fingerprints in the background suggest crime and further suggest that this musician has had a tough life, going in and out of prisons. Colour The advert’s colours are quite dark, giving the advert murky undertones. Furthermore, the multiple uses of black around the advertisement which could suggest murder and crime. Also, there is a theme of mystery about this advert as ...

Teen Vogue- background and textual analysis

Read this Guardian feature from 2017 on Teen Vogue and answer the following questions. 1) What was the article that announced Teen Vogue as a more serious, political website – with 1.3 million hits and counting? 25-year-old Lauren Duca, a Teen Vogue contributing editor and award-winning writer for the likes of Vice and the New Yorker published an excellent piece regarding Donald Trump gaslighting America. She wrote “To gaslight is to psychologically manipulate a person to the point where they question their own sanity, and that’s precisely what Trump is doing to this country,” She also gave readers excellent advice, stating “Refuse to accept information simply because it is fed to you, and don’t be afraid to ask questions.” 39-year-old meditation coach, Charlie Knoles, stated: “I now go to Teen Vogue for serious journalism.” after this incredible breakthrough. 2) When was the original Teen Vogue magazine launched and what wa...

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media blog 1 Mr Halsey

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Context

Media consumption

Film poaster analysis

Genre

Narrative

Learner response

RBK task

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