1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
www:You start so well : clear knowledge of terminology on Q1 and you've revised some valid points in Q2.
Ebi: what happened in Q3 you didn't mention a single theory ( including the one in the question) and don't offer anywhere near enough for 20 marks/ 25 mins plus. important lesson here.
2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.
Q1. diversification means companies can embrace new technology and find new revenue streams e.g. music industry and streaming.
Q2. For: Unique funding model for BBC and Chanel 4 means channels don't need to chase audience/high ratings and PSB remit means subjects are covered and people are represented that otherwise may be ignored by commercial broadcasters
In digital age, we are swamped by content providers – public service broadcasting gives us institutions we can trust.
Against: Public service broadcasting creates a market that commercial broadcasters can’t fairly compete in – they are against channels that do not need to attract large ratings to survive.
Funding model is outdated in the digital age – licence fee of £147 a year for all BBC (and some C4) content isn’t realistic. Young people are increasingly choosing to avoid paying the licence fee so long-term future of funding model isn’t viable.
Q3. Cultivation theory (Gerbner) suggests that watching TV will, over a period of time, influence the audience’s ideas and perceptions of everyday life. This could be argued to be damaging to audiences if content is inappropriate or violent. However, UK television is regulated by Ofcom to protect audiences (particularly young people) from inappropriate content.
Two-step flow theory – audiences are more likely to respond to people rather than media institutions so opinion leaders in the media are crucial in influencing opinion and audience responses. Could still have damaging effect depending on political viewpoint e.g. celebrities or columnists who court controversy and deliberately seek to offend (Katie Hopkins etc.)
Moral panic (Cohen) could be used to argue that the media does not have a damaging effect on audiences – it is just a convenient scapegoat to blame for issues in society. E.g. poverty, violence, gun crime etc.
3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment?
I would say 7/10 as I made flash card and revised majority of the terminology however due to how late i started my revision I didn't get the chance to revise the cultivation theory which is reason why I did very poorly on question 3.
4) Look at your answer for Question 1. Did you manage to write about three different strategies and three different benefits? It's vital you read the question and follow it exactly.
For question 1 I received 5 out of 6. I mentioned all the three relevant strategies and gave benefits for each however i mentioned a similar benefit twice therefore missed out one mark
5) Look at your answer for Question 2. Did you follow the question guidance and write about both the BBC and commercial broadcasters? What could you have added to this answer to reach a higher mark?
For question 2, I got 6/9. I did write about the BBC and commercial broadcaster like ITV and Channel 4. I could have added more disadvantages because I only wrote about 1.
6) Now look over your mark, teacher comments and the mark scheme for Question 3 - the 20 mark essay question on media effects theory. Write a new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples from the wider media.
for question 3 I recieved 13 out of 20
www:You start so well : clear knowledge of terminology on Q1 and you've revised some valid points in Q2.
Ebi: what happened in Q3 you didn't mention a single theory ( including the one in the question) and don't offer anywhere near enough for 20 marks/ 25 mins plus. important lesson here.
2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.
Q1. diversification means companies can embrace new technology and find new revenue streams e.g. music industry and streaming.
Q2. For: Unique funding model for BBC and Chanel 4 means channels don't need to chase audience/high ratings and PSB remit means subjects are covered and people are represented that otherwise may be ignored by commercial broadcasters
In digital age, we are swamped by content providers – public service broadcasting gives us institutions we can trust.
Against: Public service broadcasting creates a market that commercial broadcasters can’t fairly compete in – they are against channels that do not need to attract large ratings to survive.
Funding model is outdated in the digital age – licence fee of £147 a year for all BBC (and some C4) content isn’t realistic. Young people are increasingly choosing to avoid paying the licence fee so long-term future of funding model isn’t viable.
Q3. Cultivation theory (Gerbner) suggests that watching TV will, over a period of time, influence the audience’s ideas and perceptions of everyday life. This could be argued to be damaging to audiences if content is inappropriate or violent. However, UK television is regulated by Ofcom to protect audiences (particularly young people) from inappropriate content.
Two-step flow theory – audiences are more likely to respond to people rather than media institutions so opinion leaders in the media are crucial in influencing opinion and audience responses. Could still have damaging effect depending on political viewpoint e.g. celebrities or columnists who court controversy and deliberately seek to offend (Katie Hopkins etc.)
Moral panic (Cohen) could be used to argue that the media does not have a damaging effect on audiences – it is just a convenient scapegoat to blame for issues in society. E.g. poverty, violence, gun crime etc.
3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment?
I would say 7/10 as I made flash card and revised majority of the terminology however due to how late i started my revision I didn't get the chance to revise the cultivation theory which is reason why I did very poorly on question 3.
4) Look at your answer for Question 1. Did you manage to write about three different strategies and three different benefits? It's vital you read the question and follow it exactly.
For question 1 I received 5 out of 6. I mentioned all the three relevant strategies and gave benefits for each however i mentioned a similar benefit twice therefore missed out one mark
5) Look at your answer for Question 2. Did you follow the question guidance and write about both the BBC and commercial broadcasters? What could you have added to this answer to reach a higher mark?
For question 2, I got 6/9. I did write about the BBC and commercial broadcaster like ITV and Channel 4. I could have added more disadvantages because I only wrote about 1.
6) Now look over your mark, teacher comments and the mark scheme for Question 3 - the 20 mark essay question on media effects theory. Write a new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples from the wider media.
for question 3 I recieved 13 out of 20
new paragraph:
Also, another theory is Moral Panic,a theory introduced by Stanley Cohen. Moral Panic occurs when someone or something is defined by the media as a threat to society. Cohen suggested in his 1972 book 'Folk Devil's and Moral Panics' that a moral panic occurs when a "condition, episode, person or group of people emerges to become defined as a threat to societal values and interests." Cohen also suggested that the media plays an important role in creating moral panic, even if it is through news reports. This implies that the media does not have a damaging effect on audiences as it's just a convenient scapegoat to blame for issues in societies, such as poverty or violence. Also, the fact that people nowadays are more media literate means that they are aware of when the media uses scapegoats to tackle issues and put the blame on other people, such as associating Muslims with being terrorists, so people will just ignore what the media have to say as they know it's just a moral panic.
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